Our Philosophy
UpGPT is a workflow orchestration platform, not an AI provider. We believe you should choose the AI that works for your business — not be locked into ours. Connect your own API keys for any supported provider, giving you full control over model selection, cost, and data privacy. We handle the orchestration, routing, and tool integration. You decide which models power your workflows. We also offer hosted compute for smaller customers just getting started — so you can begin immediately and bring your own keys as you scale.
Why Model-Agnostic?
Cost Control
Use free models (Gemma, Llama) for routine tasks, premium models (GPT-4o, Claude) only when needed. You set the budget.
Privacy
Your data goes directly to your chosen provider. UpGPT never sees your prompts or responses.
No Vendor Lock-in
Switch models anytime. If a cheaper or better model launches tomorrow, use it immediately.
Compliance
Use on-premise models for sensitive data. Run Gemma locally with zero cloud exposure.
Supported Providers
OpenAI
GPT-4o, GPT-4o-miniIndustry-standard models for general-purpose tasks.
Anthropic
Claude Sonnet, Claude Opus, Claude HaikuStrong reasoning and long-context capabilities.
Fast, multimodal models with generous context windows.
OpenRouter
100+ models, single API keyUniversal gateway to every major model provider. One key, all models.
Local Models
Ollama, LM StudioRun models on your own hardware via the UpLink desktop app. Zero cloud exposure.
Custom Endpoints
Any OpenAI-compatible APIConnect any service that implements the OpenAI chat completions format.
How It Works
Add Your API Key
Go to Settings → API Keys in your UpGPT dashboard. Paste your provider's API key and select the provider type.
Choose Your Models
Select which models to use for different task types. Assign fast models to simple tasks and powerful models to complex ones.
UpGPT Routes Automatically
UpGPT analyzes each task and routes it to the right model based on complexity. No manual intervention needed.
Monitor Usage
Track per-task cost directly in your provider's dashboard. UpGPT never charges for AI usage -- you pay your providers directly.
How AI Works Across Plans
| Plan | AI Model Access | Details |
|---|---|---|
| Free | Your Keys | Connect your own AI provider from day one. Full model choice, zero platform markup. |
| Starter & Solo Pro | Hosted AI Included | We handle the AI so you can get started fast. Switch to your own keys anytime for more control. |
| Growth & above | Your Keys | As you scale, you bring your own keys. Full control over models, costs, and data residency. |
Ready to connect your AI providers?